DISCLAIMER: At the time of the speaker session, Ryan Parkhurst was the existing General Manager of AKQA. “The best advertising isn’t advertising.” AKQA is in AdAge’s December 2017 list of 50 companies “creatives would kill to work for.” AKQA’s mission: To invent the future with their clients. Parkhurst describes AKQA as an idea and invention shop made of …
There are two great events that really highlight the whole Newhouse experience for Advertising students: the fall New York City visit and the spring New York City workshop. Our professors have plenty of experience in the world of advertising, but sometimes I find myself in class thinking, “I just want to try it myself!” We had …
It’s been a great nine months at Newhouse so far. I’ve had a ton of challenging work, a lot of rewarding projects, and definitely plenty of learning opportunities. One of those learning opportunities actually came today, on spring break. Let me skip the story on this and give you an easy summary: I was stung …
Chief Marketing Officer (CMO) Abbey Klaassen of 360i spoke to Newhouse students late in February about her agency and her own journey into advertising. I wrote another post from Abbey Klaassen’s visit about her knowledge of the advertising field and predictions for the near future, but I wanted to include some of her advice that …
I heard somewhere that “people my age” (also referred to as “millennials”) will find themselves switching career paths between three to five times in the course of their lives. While I don’t agree with the concept of classifying an entire generation into one blanket statement, I do believe that today’s employment market and modern information …
In your fall and spring semesters at Newhouse, there will be great opportunities to learn from people who aren’t your professors. Although the luminous KO (Kevin O’Neill) and CEO-style Brian Sheehan have made my spring semester an incredible learning experience so far, it’s refreshing to hear from someone you don’t see every week. Moreover, these …
I attended a speaker session in the fall where Natalie Kim spoke about her experience starting off in the advertising industry. She shared some stories, advice, a little biography – the things you expect from a speaker. She also provided a little help with something that many students (from any major) might not think about …
This is how it feels sometimes, even when we’re on a nice, relaxing break from all the projects and deadlines. The landscape in the rear-view mirror looks pleasant, but you’re still on open waters and there’s no telling what might be coming next. Well, there’s some telling. We know it’s eventually going to be more …
As of the day I am writing this piece (11/27/17 AKA Cyber Monday), Christmas season is officially in full-swing. I know that not everyone celebrates Christmas, but there are a few other holidays in this general time period that also involve gift-giving. Therefore, no matter who you are, holiday shopping is likely on your mind …