Insider Knowledge: Advertising campaigns capstone course part 3
For this Insider Knowledge post, I had the opportunity to ask a few questions of Corinne Pavlicko graduate of the Master’s in Advertising program and team contact for “White Zebra”. White Zebra’s challenge was to redefine the Bravo TV brand to appeal to the Millennial generation in 2015. The team began by researching Bravo TV’s …