Advertising: Capstone 2013

Advertising (ADV) graduate students spent six weeks working intensively on two integrated marketing communication projects for their capstone.  They worked for two iconic and top clients in New York City: Cosmopolitan magazine and Checkers/Rally’s fast food restaurant chains.  At the end of their capstone, the class made breathtaking presentations in the stylish halls of Cosmopolitan magazine, providing their clients with a content marketing and digital strategy.  At 360i, an award-winning agency, they presented new campaigns for Checkers/Rally’s restaurant franchise.  The top executives of both clients were thrilled by the creative ideas presented by the students.  The SqueezeAgency including a team of five members won both accounts.  The team members are Andrea Kwiecinski, Brian Hinton, Elise Grose, Matthew Fraher, and Weston Johnson.