I attended an open house at Newhouse the fall before my application was due, and Associate Dean Joel Kaplan took some time to talk about IA positions. IA stands for “Instructional Assistant,” a term I’d never heard before. Throughout undergrad, this position had always been called TA or Teaching Assistant. At first I didn’t understand …
In November, a friend of mine in the MNO (magazine, newspaper & online) program asked me if I wanted to help develop a tablet magazine with him and another friend for a competition in February. I thought, “Sure, why not?” As an advertising student, I’m really interested in understanding different medias to the best of …
In the advertising program, we learn a lot about brands advertising to consumers. We spend a lot of time learning how to market to the typical consumer: someone in a grocery store making a purchase or someone choosing between restaurants. We had not talked about business-to-business advertising very much until last week. Business-to-business, or B2B, …
Do we all remember the Cheerios commercials from 2013? They featured a little girl named Gracie, and she asked her mom if Cheerios were really good for your heart. After her mom says yes, you see her walk away with the Cheerios box and the spot cuts to her dad waking up on the couch …
A couple of weeks ago, I began the migration back to my apartment here in Syracuse. Between all of the things I’d brought home with me, all of the things I needed for the winter and all of the food I’d gladly brought back from my parent’s house, I barely had the energy to think …
One of the reasons I chose the advertising program at Newhouse was because it was only a year. Program alums will tell you, “it’s only a year, it goes by so quickly.” I told myself the same thing: it’s only a year, how bad can a year be? Although sometimes the days are long and …
On Friday, October 24th at 3 AM, more than 50 SU students, including myself, loaded a coach bus to head to New York City. A combination of S.I. Newhouse undergrads and graduate students, and Whitman undergraduate and graduate students slept the five hours down to the city, as we were all on our way to …
One of Syracuse’s hidden gems is the CNY Regional Market. Every Saturday from 7 a.m. to 2 p.m., right next to the train station and Destiny USA, is a year-round farmer’s market. It’s fairly large with tons of options, especially at this time of year. The regional market really is a hidden gem. I wake …
As a native central New Yorker, I’ve come to appreciate the changing seasons, particularly Fall. Fall in New York State is a really beautiful thing. The leaves change, there’s a chill in the air every morning, we start describing the weather as ‘brisk.’ Fall in Syracuse includes all of these characteristics, with the addition of …