Thaler Pekar ’85, CEO of Thaler Pekar & Partners and a recognized expert on business storytelling, gave Newhouse students an inspiring presentation, “Why and How True Stories Matter,” last month. Newhouse students, especially those who are passionate about storytelling, and professors were in attendance at the event. Pekar started the presentation explaining how she was able to …
One of the first things I learned in grad school was that advertising is a team sport. You’re going to be thrown into teams and meetings with all kinds of people, and part of the career experience is figuring out how to work with everyone. You have to step into the shoes of those you’re …
Many of my classmates came to Newhouse from areas relatively near to Syracuse: central NY, the suburbs of NYC, Pennsylvania, and even Syracuse itself. This being the case, many had already experienced New York City, a world class city and hub of media and culture. As a native Midwesterner, this was not an experience I’ve …
One of the highlights of this semester as an advertising student has been attending the Eric Mower Advertising Forums, where industry pros are brought to campus to speak to and network with us. The last forum of the semester took place just before Thanksgiving break, and it was my favorite one so far. We were …
All over campus, students are bundling up in boots and scarves to shield themselves from the cold fall winds. October brought a sudden drop in temperatures, and it truly feels like fall is here. October also brought the advertising cohort to New York City for the advertising benchmark trip. The advertising students had the opportunity to …
Last Wednesday, I had the opportunity to attend the Nickelodeon Writer’s Workshop at Newhouse. Karen Kirkland, the Vice President of Outreach and Talent Development came to Newhouse to give a presentation to students who have an interest in pursuing a writing career in the television industry, specifically the Nickelodeon Writer’s Program. The Nickelodeon Writer’s Program offers …
Among all of the traditional Chinese festivals, the mid-autumn festival is the grandest one. It is a holiday when families reunite to have a family dinner and enjoy the wonderful full moon. But for all of the Chinese students in Syracuse, this year’s mid-autumn festival was especially different since we’re far from home. Fortunately, thanks to the Syracuse University …
If you are a prospective public relations student who has done his or her research, then you have probably heard of or read about the PRL benchmark trip to New York City. This trip is done annually, made possible by generous donations to the program and is an excellent opportunity to glimpse into the world …
It’s no secret that most alumni cite networking as the way they found their post-graduation jobs. Networking is a nice word, but what does it mean exactly? If you haven’t figured it out by now, I am not the best networker. I think part of that is because I am so content being alone in …