Most graduate students would complain about the same main thing—not getting enough sleep. However, a lot more comes with taking care of yourself in the broadcast news industry. In a mandatory broadcast and digital journalism class called Performance, students are taught how to deliver their voices on-air and talk freely when reporting. Throughout the semester, …
In the advertising program, we learn a lot about brands advertising to consumers. We spend a lot of time learning how to market to the typical consumer: someone in a grocery store making a purchase or someone choosing between restaurants. We had not talked about business-to-business advertising very much until last week. Business-to-business, or B2B, …
Joyce Corrigan, who is currently a contributing editor and writer at Marie Claire, visited the S.I. Newhouse School of Public Communications on Feb. 11. Corrigan was a contributor to Italian Vogue and an executive editor of ELLE magazine. She is also the author of Marie Claire’s “Outfit 911: Fabulous Fixes for Every Fashion Emergency” and the soon …
There are several advantages to studying at Newhouse, especially if you are an Arts Journalism student. While our director, Johanna Keller, stresses on taking skills classes through the year (like graphics or coding), she also encourages us to pick classes from other schools and departments to widen our horizon. As a result, during the fall …
Newhouse graduate public relations students are given many opportunities to network with industry professionals, learn about best practices and obtain advice on how to approach the job search. One such event occurred on February 10 when Newhouse sponsored the HR Roundtable – a Skype-based roundtable discussion with human resources professionals from some of the most …
The spring semester begins the start of News Reporting III for Broadcast & Digital Journalism students. This class is designed for long-form broadcast pieces. Long-form is a type of writing that focuses on a controversial topic or a unique story. As opposed to the short, one minute and 30 second news pieces I turned in last …
Do we all remember the Cheerios commercials from 2013? They featured a little girl named Gracie, and she asked her mom if Cheerios were really good for your heart. After her mom says yes, you see her walk away with the Cheerios box and the spot cuts to her dad waking up on the couch …
Fashion Advertising & Promotion, a course taught by Dr. Carla V. Lloyd, is open to every student who is interested in the fashion and beauty industry. During the course, students will learn how to be more aware of the many types, practices and procedures of Fashion Marketing Communications and the new directions in which they are heading due …
It’s the time of year when my fellow public relations colleagues and I are beginning to search for our summer internships. This internship is not only a great way to put the strategies and skills I’ve learned to use but will be vital in determining where I obtain my full-time position after graduating. My particular …