When I first entered Boot Camp over the summer I was overwhelmed with gratitude for being there and then trying to balance school work, family, and just life in general. Boot Camp was rewarding in that it started to give me an idea of where I needed to focus my time and energy, but it …
Balancing my schedule between two programs is not an easy task, but one that has benefited me in many ways. Being a dual-degree graduate student at the College of Law and at Newhouse has been trying but a decision that I don’t regret in the least. Getting exposure to two distinct student bodies has been …
I attended an open house at Newhouse the fall before my application was due, and Associate Dean Joel Kaplan took some time to talk about IA positions. IA stands for “Instructional Assistant,” a term I’d never heard before. Throughout undergrad, this position had always been called TA or Teaching Assistant. At first I didn’t understand …
Quality content is original, purposeful and correctly optimized information that people and search engines are driven to read, view and share. For a website, content is the basic and most important thing to attract visitors. The following points are eight keys to making a high quality content website. 1. High relevance of not only key …
In November, a friend of mine in the MNO (magazine, newspaper & online) program asked me if I wanted to help develop a tablet magazine with him and another friend for a competition in February. I thought, “Sure, why not?” As an advertising student, I’m really interested in understanding different medias to the best of …
My public relations internship experience at Eric Mower and Associates has been spectacular thus far. Eric Mower and Associates is an integrated marketing communications agency that offers consumer and business-to-business advertising, public relations and public affairs, brand promotion and digital/direct/relationship marketing. They are headquartered here in Syracuse. As a very well respected firm in the public …
In the advertising program, we learn a lot about brands advertising to consumers. We spend a lot of time learning how to market to the typical consumer: someone in a grocery store making a purchase or someone choosing between restaurants. We had not talked about business-to-business advertising very much until last week. Business-to-business, or B2B, …
Newhouse graduate public relations students are given many opportunities to network with industry professionals, learn about best practices and obtain advice on how to approach the job search. One such event occurred on February 10 when Newhouse sponsored the HR Roundtable – a Skype-based roundtable discussion with human resources professionals from some of the most …
Do we all remember the Cheerios commercials from 2013? They featured a little girl named Gracie, and she asked her mom if Cheerios were really good for your heart. After her mom says yes, you see her walk away with the Cheerios box and the spot cuts to her dad waking up on the couch …