All in Startup, authored by Diana Kander, is a book that caught me off guard with its intriguing plot that eloquently-taught lessons about lean startups. I went into the book expecting typical numbered bullet points and real testimonials, but I was treated to an enjoyable tale involving Owen Chase and his trials and tribulations keeping …
This semester, I enrolled in a class called “Leadership in Organizations” taught by professor Pamela Brandes. It is a fun class with many actual practices to help identify your personal traits relative to leadership. In class, we also discuss leadership styles on individual, group and organizational levels, and study the way leaders interact with their …
Augmented Reality (AR) has been on everybody’s lips lately; it’s more than a buzzword for marketers. Here are 5 reasons why AR will soon play a bigger role in all of our lives: AR technology is getting better by the day When Apple introduced the latest iPhone, it was equipped with a 3-D scanning …
For those students who are still deciding what to do with their summer semester, this interview with Ryan Williams, who is the assistant dean for Maxwell’s DC Program, is worth a read. Aaron: Why is it worth it for a Newhouse student to take courses from the Maxwell in DC Program? Ryan Williams: Being …
It feels like I get asked this question almost every other month… either from undergrads here at Syracuse University, people I talked to in passing at my own undergrad Jackson State University, or even people on Instagram who get a glimpse of what I do on a daily basis. I love being asked this question …
This semester, I found an internship in Los Angeles to work in a Chinese film production company named China Lion. In this company, I saw and learned many partnerships between Chinese and American filmmaking, which I would like to share with all Newhouse students. Basically, the work methods in China Lion can be seen as …
It’s Monday morning. My alarm goes off to the sounds of Ben Platt’s “Waving Through a Window” from Dear Evan Hansen, letting me know it’s 6:45 a.m. and time to get a head start on my day. I do the classic millennial thing and check my social media to sort of wake myself up. Immediately …
This semester it’s been interesting to ask Television, Film and Radio grad and undergrad students at Newhouse what their future plans are. Most follow along the same lines of, “I want to write, direct or produce.” With this in my mind as well, I decided to explore other unique and fascinating jobs in this business that …
Chief Marketing Officer (CMO) Abbey Klaassen of 360i spoke to Newhouse students late in February about her agency and her own journey into advertising. I wrote another post from Abbey Klaassen’s visit about her knowledge of the advertising field and predictions for the near future, but I wanted to include some of her advice that …