For those of you who haven’t lived in Syracuse for the past 5 years, congrats: it looks like you’ll be able to go a whole semester here without seeing snow! Though I’m sure the weather isn’t at the forefront of everyone’s mind right now, as finals are looming in the very near future. This will …
As my entire cohort is currently learning, the last two to three weeks of the semester are hands-down the most stressful. As a public relations major, I do not have any final exams, but I do have a huge amount of papers and presentations. Although it is easy to get caught up in all you …
After September ended school started to pick up and we had multiple assignments due at the same time as research papers, midterms to study for, group projects, and presentations. This is where it was hard to get out of that chaotic mess and jumbled thinking, worried that I was unable to finish anything. Classes kept …
I am a New Media Management graduate student at Newhouse and I have found my favorite class of the semester. Professor Masiclat (Masiclat) has broken the normal graduate classroom mold with his Applied Research in Content Management class. A normal university class involves every student doing the same homework, same readings and same exams. This class …
For this Insider Knowledge post, Professor Richard Breyer, co-director of the documentary film and history (DFH) program, highlights the process related to the final thesis project. The final thesis project can be fulfilled through various strategies. Students have produced websites, or a series of short educational videos or even feature-length documentaries. Professor Breyer notes that …
For this Insider Knowledge post, I had the opportunity to ask a few questions of Corinne Pavlicko graduate of the Master’s in Advertising program and team contact for “White Zebra”. White Zebra’s challenge was to redefine the Bravo TV brand to appeal to the Millennial generation in 2015. The team began by researching Bravo TV’s …
For this Insider Knowledge post, Charlene “Charlie” Cooper detailed her time in Washington, D.C., for the D.C. Semester Capstone course. Cooper graduated from the Broadcast and Digital Journalism (BDJ) program and is now working at a station in Roanoke, VA. She found that the Washington Capstone experience presented an opportunity for a lot of growth …
In Part 1 I re-capped the advertising campaigns course and the exciting projects that the teams presented to their agencies. For this article, I poked Onjoli Martelly’s brain, Fringe “agency” team contact, to get more insight about Fringe’s project. The team landed on the name Fringe after a few creative choices, like Dolphin Hammer, to stay …
One of the things I love about Newhouse is being able to work with real world clients while learning in the classroom. In the advertising program, student’s curriculum culminates with the capstone course ADV 626, Integrated Advertising Campaigns. This past spring semester three “agencies” were formed among the students: FRINGE, White Zebra and IDA. The …